I bought my first domain in 2020 and had absolutely no idea what came next. I remember staring at the Hostinger dashboard thinking, okay, I’ve got a domain, now what. There was no plan. No roadmap. Just a vague sense that I wanted a website and a growing suspicion that I’d made a mistake. Spoiler:…
One of the questions I kept coming back to throughout 2023 was this: who are these new people finding us, and how are they getting here through Google Analytics traffic sources? It sounds simple. But when you are in the middle of running campaigns, posting content, optimising pages, and basically doing ten things at once,…
Social media marketing website traffic is what this post is actually about — the real numbers, not the polished version. I want to share something I’ve been sitting on for a while. The actual data from a full year of social media marketing work, broken down by Google Analytics. Not the ‘here’s what we achieved’…