Hi, I’m Dewi, and I took the long way into digital marketing.
Based in Balwyn, Melbourne. From academic research and teaching into digital marketing.
- Ph.D. Deakin University
- Former University Lecturer
- Digital Marketing Manager
Dewi Griffith
Founder · Griffith Pro Marketing
Balwyn, Victoria 3103 · 🇦🇺
How I Got Here
I spent years in academia. Taught early childhood education at university. Did research. Published papers. That was my world. But somewhere along the way, I kept drifting toward the internet. Websites especially. How they worked. How people used them. How you could build something and have it actually do something useful.
So I made a shift. I went through the Digital Jobs Program, a Victorian Government initiative designed to help people transition into digital careers. That gave me structured training in digital marketing fundamentals. But training is one thing. Real work is another.
After that, I managed campaigns for a Melbourne business. That’s where it got real. Running actual campaigns. Working with budgets. Seeing what worked and what didn’t. I learned pretty quickly that most businesses make the same mistakes. They spend money on advertising when their website isn’t even working properly. Or they build a site and expect it to generate business without any real strategy behind it.
That combination stuck with me. The research mindset from academia. The practical experience from actual work. That’s what I try to bring to what I do now.
What I Do
I run two projects.
Griffith Pro Marketing
This is where I help local Australian businesses build websites that generate traffic and inquiries. Mostly through SEO and content strategy. The focus is on websites that actually convert, not websites that just look pretty.
Right now I’m working with Melbourne businesses on SEO, social media marketing, and email marketing, helping them build a proper online presence across all three rather than treating them as separate problems.
Feel free to reach out if you’d like to be considered when a spot opens up. No paid ads. No shortcuts. Just systematic work that takes time but produces results people can measure.
Visit Griffith Pro Marketing →earlychildhoodedu.net
This came from my background in early childhood education. It’s a resource for educators and students. Evidence-based information on early childhood development, teaching, and policy. Staying connected to that world even though I’m not lecturing anymore.
Visit Early Childhood Edu →What Actually Matters
I work with accurate data. Not inflated metrics. Not promises that don’t hold up. I’d rather explain why something might work for one business and not another than pretend everything works the same way for everyone.
The academic background helps with this. You learn to sit with uncertainty. To test things properly. To acknowledge what you don’t know instead of pretending you know everything.
I write about websites, SEO, digital strategy. I share case studies, not polished versions where everything went perfectly, but ones that show the process, mistakes included. Because that’s messier. And more interesting.
Why Two Projects
They serve different audiences but they come from the same place. Building things that work. For Griffith Pro Marketing, it’s helping businesses build websites that generate revenue. For earlychildhoodedu.net, it’s sharing knowledge that matters in early childhood education.
The skills overlap. Research. Clear communication. Understanding what people actually need instead of what sounds impressive.
Get in Touch
Whether you want to work on your website, have a question about digital marketing, or just want to say hello.
Contact me →