Is your website losing traffic, rankings, or customers?
Find out why websites fail to attract traffic, rank on Google, or turn visitors into customers. Every issue is investigated, tested, and fixed on real websites, not pulled from theory.
Why Websites Fail to Get Traffic, Rank on Google and Convert Visitors
Slow Website
Visitors leave before they see your offer. Speed is the first impression, and most sites fail it before a word gets read.
Fix Website Speed →Poor Google Visibility
Google can’t understand your site’s structure or content, so it doesn’t know who to show it to. You stay invisible.
Fix Technical SEO →Low Conversion Rate
Traffic arrives, but your website doesn’t turn visitors into customers. That’s a different problem than not being found at all.
Fix Website Conversion →Real website experiments. Real data. Real lessons.
I use this site as my own lab, mostly, trying things, getting some of them wrong, and writing down what actually happened. Client work shows up here too, real problems people brought me, and the actual fix. Along the way, I’m documenting why websites fail and what actually fixes them.
Explore All Case Studies →How Keyword Cannibalisation Hurt a New Website’s Growth
How competing pages were identified, consolidated, and what happened to rankings once they stopped fighting each other.
Read Case Study →Rank Math SEO Experiment: 65 to 81, One Change at a Time
A real Rank Math score, taken from 65 to 81 across six documented changes, real before/after wording, and an honest zero-point result included, not hidden.
Read the Experiment →Conversion Fixes That Increased Real Inquiries
Small UX and tracking corrections, including a broken GA4 event, that turned more visitors into actual leads.
Read Case Study →
Real website problems are investigated, tested and documented here, from SEO and performance to traffic and conversions.
The complete website growth system
A proven framework to build a faster, more visible, and higher-converting website.
Speed & indexation
Nothing else works until Google can actually crawl and load your site properly.
SEO & content depth
Getting found for the searches that actually match what you do.
UX & landing pages
Turning the traffic you’ve earned into actual inquiries.
Tools & automation
Making the whole thing repeatable instead of a one-off fix.
Website growth library
In-depth guides and strategies exploring why websites fail, how to fix issues, and how to grow your website, based on real testing, not theory.
Browse all guides →Speed & Performance
SEO Systems
Tools we recommend (and use)
Personally tested and paid for, not just added to a list. Each card links to what I actually found when I used it, plus where to see it for yourself.
This is the caching plugin behind griffithpromarketing.com. I got the setup wrong the first time, and wrote up exactly what that mistake was and how I fixed it.
Handles the technical SEO setup on this site. I turned it into a real experiment, watch the score move from 65 to 81, one change at a time.
My own TTFB tested fine on my current host, so this isn’t a rescue story. I’m switching anyway for the headroom, and documenting the whole move as it happens.
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