Fix Conversions: A Diagnostic Guide to Why Visitors Don’t Convert | Griffith Pro Marketing Fix Conversions: A Diagnostic Guide to Why Visitors Don’t Convert Fixing conversions usually gets handed to a copywriter or a designer first, like rewriting the headline, changing the button colour, or adding a few more testimonials. Sometimes that actually is the…
How Cumulative Layout Shift Destroys Conversion Rates | Griffith Pro Marketing How Cumulative Layout Shift Destroys Conversion Rates You have felt this even if you have never heard the technical name for it. You go to tap a button on your phone, and right as your thumb lands, the page jumps and you have tapped…
Auditing Your Mobile Layout for the Thumb Zone | Griffith Pro Marketing Auditing Your Mobile Layout for the Thumb Zone Most people hold their phone in one hand and operate it with one thumb. That single fact explains a lot about why some buttons get tapped without anyone thinking about it, and others sit there…
Tracking Form Abandonment Without Heavy Scripts | Griffith Pro Marketing Tracking Form Abandonment Without Heavy Scripts Knowing your form has a problem is one thing. Knowing which exact field is causing it is a completely different level of useful, and you do not need a heavy third party script bolted onto your site to get…
Fixing Mobile Form Validation Errors That Drive Users Away | Griffith Pro Marketing Fixing Mobile Form Validation Errors That Drive Users Away Most of the mobile form problems I find on client sites have nothing to do with design. They are small technical mismatches between what the field is asking for and what the phone…
The Technical Anatomy of a High Converting Multi Step Form | Griffith Pro Marketing The Technical Anatomy of a High Converting Multi Step Form A long form and a multi step form can ask exactly the same questions and still get completely different completion rates. The difference isn’t the questions; it’s what the person sees…
How to Audit Your WordPress GA4 Setup for Broken Event Tracking | Griffith Pro Marketing How to Audit Your WordPress GA4 Setup for Broken Event Tracking Before you touch a headline or a button colour, it’s worth checking whether your analytics are even telling you the truth. I’ve lost count of the sites I’ve audited…
Website Success Checklist: 20-Point Audit for Rankings and Conversions Website Success Checklist: 20-Point Audit for Rankings and Conversions By Dewi Griffith This checklist covers the twenty things that matter most for whether your website generates traffic and conversions. Go through each one. Check if your site passes or fails. The ones you fail on are…
Building Website Trust: The Signals That Actually Convert Building Website Trust: The Signals That Actually Convert By Dewi Griffith You’ve fixed your rankings. You’re getting traffic. Your site is fast. But people still aren’t buying. Sometimes it’s not about traffic or speed or conversion mechanics. Sometimes it’s trust. People don’t buy from websites they don’t…
Why Site Speed Kills Conversions (And How to Fix It) Why Site Speed Kills Conversions (And How to Fix It) By Dewi Griffith You have traffic. People are visiting. But they’re not staying. Most of the time, the culprit is site speed. Not the only reason people leave. But it’s the first reason. A slow…