Diagnostic Tool, Probability Model
Why Did Your Rankings or Traffic Drop?
Answer these six checks in any order. Each answer updates how likely each cause is, and you can see your current diagnosis at any point, not just at the end.
Rankings dropped: you were on page one, now you’re not.
Traffic dropped, rankings look the same: position hasn’t moved but visits have fallen.
Impressions are fine, clicks aren’t: you’re showing up in search, people just aren’t clicking.
Slow, steady decline: no sudden cliff, just a downward drift over months.
Answer in any order. Click “See my diagnosis” once you’ve done a few.
Answer at least 2 signals before this button turns on.
This version scores all six signals together and ranks the likely causes instead of stopping at the first match. If you’d rather work through it one confirmed cause at a time, the step-by-step version does that instead, both use the same free checks underneath.
Some links on this page are affiliate links. They only appear against a cause once it’s actually scoring as your strongest signal, not attached to every question.