MY STORY

I’m Dewi Griffith, a former academic and digital marketer based in Melbourne, Australia.

My background isn’t the usual path into this industry. I have a Ph.D. in early childhood education from Deakin University, and before I ever ran a social media ad or built a landing page, I spent years as a lecturer and researcher in early childhood teacher education. I also worked as an educator in childcare here in Melbourne. This is a long journey from academic research/teaching into digital marketing, email marketing, web design, Google Ads, and SEO.

So yes! I went from nap schedules and developmental milestones to Meta Ads and content calendars. It’s a bigger leap than it sounds. But honestly? It’s the best thing I ever did.

When I made the move into digital marketing, I didn’t expect to love it as much as I do. But here’s the thing, a lot of what I did as an academic translated directly. Research. Analysing data. Breaking down complex ideas into something a real person can actually use. Teaching, at its core, is just communication. And so is marketing.

Before going fully freelance, I worked as a Digital Marketing Manager for a business based in Melbourne. I stayed for over a year. That was probably where things started to feel more real. Running campaigns, dealing with budgets, seeing what actually moved the needle and what just looked good on paper.

Now I’m working across a mix of projects. SEO, email marketing, and social media campaigns. A bit of everything. I have not rushed into specialising because I wanted to understand how it all connects, even if that means feeling a bit all over the place sometimes.

I’m still learning most days. Some weeks things click, other weeks feel like going in circles. But I would rather be in that space, figuring things out properly, than acting like I have already mastered it.

HOW I GOT HERE

From the Lecture Theatre to the Marketing World

It didn’t start as some clean career switch, nothing like that. I was just deep in academia at the time, teaching, researching, and doing early childhood education stuff, and somewhere in the middle of all that. I kept drifting toward anything digital.

Websites mostly.

“If you’re a small business owner, solo marketer, or curious mind who wants real data and honest analysis — welcome. This is built for you.”

— Dewi Griffith · Founder, Griffith Pro Marketing

MY BACKGROUND AT A GLANCE

Credentials That Actually Matter

WHAT THIS SITE IS FOR

Why I Built Griffith Pro Marketing

My longer-term goal is to build a genuine digital marketing research and education platform — a place where small business owners, solo marketers, and aspiring digital entrepreneurs can access what actually works, backed by someone who has lived on both sides of the academic and real marketing world.

This site publishes original data-based research, real-world case studies, honest tool reviews, and SEO guides — all written from personal experience and grounded in evidence. Every recommendation is something I’ve tested. Every study uses documented methodology.

If you’re here, you’re probably someone who is serious about growing online without the noise. That’s exactly who I built this for.

LET’S CONNECT

Have a look around.
I actually read my messages.

Browse the research, read the guides, and if you ever want to get in touch — just reach out. Whether you have a question, a collaboration idea, or just want to say hello. I’m here.

— Dewi Griffith · Founder, Griffith Pro Marketing · Balwyn, Victoria 3103 🇦🇺